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Updating your marketing plan

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Details and factual data may need to be updated more often than the deeper levels of the plan.Conceptual updates do not necessarily have a standard period to update, it is more about responding to external forces such as new products, competitive and market environment fluctuations, and even legal issues.Previously, the maximum length was limited to 160 characters.Google has now confirmed that the length of descriptions has been increased to 230 - this is meant to provide more descriptive snippets.This would include market and industry stats, financial information, and factual information.Semiannually, it is recommended to update any chapters and sections that need additions and/or edits.Every time you launch or revise a product, your marketing plan needs to be added to or should reflect all changes.

Finally, your marketing plan should be reviewed annually together with your business plan.This is also when you can make changes to campaigns that are static or performing below projections.Monitoring marketing campaigns and sources constantly is necessary to stay on track and to know what is working and what is not before it becomes a loss.Marketing is in a constant state of flux; therefore, you should be monitoring your campaigns, conversions, sales, and profits, as well as, costs in all areas regularly.As you keep track of these ongoing marketing tools you will need to tweak or update your marketing plan accordingly.It may seem after you have worked so hard and spent many hours writing these plans that they should last for an extended period of time.