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Keep your website up to date and have links to social networks such as Twitter or your company blog so that leads can connect with you there.This helps builds a favourable company personality and increases trust.The purpose is to offer your target audience a wealth of relevant information that will shorten their buying cycle and convert targeted traffic into ‘hot’ prospects.This can be done through establishing your business and your team members as thought leaders in your industry.Improving your search engine rankings will increase your company’s visibility and mean that more prospects will land on your site when they are searching for information.Become a knowledge and resource hub for your target audience and they will keep coming back.*** If you are a construction product manufacturer that has all the necessary (and more) product information on your website, including online applications such as product selectors, pricing guides, downloadable brochures or product specification datasheets, you are making an architects’ or specifiers’ product selection that much easier.

Generating leads online boils down to giving back to your target audience and ensuring that your business’ products and services are being found.

A way to solve this problem is to organise your web site by customer type so prospects can easily find what you recommend or have a drop down menu where visitors can enter their profession or what type of information they are looking for.

Remember to use phrasing unique to each market you serve.

First and foremost let’s get the definitions out of the way. Well, a lead is simply a company or group of companies that you have identified as expressing some kind of interest in your products and/or services.

Lead generation is the marketing term for the process of creating and generating the interest of potential prospects.