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While men traditionally have been the more unfaithful sex, gender roles are reversing in some cases as more women experience cybersex.

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Australian dating website RSVP claims that adults aged 50-plus make up 22% of its membership and the oldest registered member is 91 years old.In terms of how big this phenomenon is becoming, a 2011 worldwide survey of 25,000 married or cohabiting people found that 37% of those aged 60 years-plus had met their partners through the internet.They put all their money on one variable: looks,” said e Harmony founder Neil Clark Warren, a grandfather of nine who’s been married for 56 years. It’s also become increasingly addictive: The average user checked the app 11 times a day, seven minutes at a time, the firm said in 2013. It is one of several dating sites in Inter Active Corp., the monolithic New York media conglomerate, which also owns Match.com, OKCupid and a heap of shallower dating pools, including Gen XPeople Meet.com, Divorced People and Little People Match alone has more than 2 million daters across North America, a third of whom are over the age of 50.

After taking off on college campuses, Tinder now boasts 26 million matches a day, and its leaders have invested heavily in maintaining its reputation as a hook-up haven for young people.But finding love on the Web has long been mainstream — 59 percent of Americans said online dating was a good way to meet people in 2013, up from 44 percent in 2005, Pew data show — and some analysts argue more and more adults will find love in the simpler, more visual way, by swiping on Tinder or somewhere else.“It’s easier now to get married right than it has ever been,” said Warren, the e Harmony founder.Two-thirds of the singles and fling-seekers in America’s online-dating market are older than 34, IBISWorld data show.Pew Research surveys show 45-to-54-year-olds in America are just as likely to date online as 18-to-24 year olds, either because they’re divorced or far from the easier dating scenes of college campuses and first jobs.The Conversation UK receives funding from Hefce, Hefcw, SAGE, SFC, RCUK, The Nuffield Foundation, The Ogden Trust, The Royal Society, The Wellcome Trust, Esmée Fairbairn Foundation and The Alliance for Useful Evidence, as well as sixty five university members.